Engineering Design vs Design ThinkingPosted: June 15, 2014
I have been posed the question before, and was most recently solicited on twitter: What is the difference between engineering and design thinking. As most of my colleagues know, I’m a fan/student of design thinking. My intuition tells me it is right for use in school. However, this particular conversation really forced me to lean in and think about specific differentiators between the two.
One bit of information that I left out of my “argument” was perhaps my all time favorite definition of designing thinking as proposed by Roger Martin – @RogerLMartin – of the Rotman School of Business. Martin describes design thinking as the overlap between analytical thinking and intuitive thinking.
His visualization of design thinking is so elegant to me – perfectly capturing the tension between the analytical (ie. engineering design; “prove it”) and the intuitive (ie. trust your gut; “love it”).
Anyway, I captured the previously mentioned twitter convo using Storify. How did I do? How would you differentiate between engineering design and design thinking?