Is the the buzz around Design Thinking buzzworthy?Posted: June 16, 2012
I’m really excited and anxious for the opportunity to attend a workshop at Stanford d.Schools K12 Lab this week. It’s a fantastic opportunity to network and learn how to truly make design thinking actionable in a k12 classroom. Be looking for notes from the workshop and in a follow up post (part 2 of making DT actionable).
In the meantime I’m curious of different opinions regarding how relevant DT really is. DT is one of those terms that seems to be reaching a saturation point. It’s a buzz word. While I’m cautious of the buzz around DT, I’ve also observed tremendous demand. The Design & Thinking movie was funded entirely through kickstarter and had its premier this spring. Resources like IDEO’s educator toolkit and offerings from Stanford d.School are gobbled up with continued ferocity. d.School now has a heat map to track interactions with their virtual crash course and twitter buzz.
Design Thinking is not without critics, though. I was struck by a recent blog post by William Storage on The Multidiciplinarian entitled Design Thinking’s Timely Death. The article is a thoughtful criticism on DT…one that gives me pause. After reading Storage’s piece I found Cameron Norman’s response: The Hyberbole and Exaggerated Demise of Design Thinking. Please consider reading both. They are excellent point-counterpoint examples that include recent and relevant literature reviews on design thinking. The heart of the debate is whether all the buzz around design thinking is indeed buzzworthy.
My response to Storage’s post on whether we should bury the term “design thinking” below:
Defining DT is a bit of a conundrum. From Harvard Business Review Blog: Start-ups, Skunkworks, and Your Next Big Product: